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Verrien | 7 Swedish Watch Brands You Need to Know About

Swedish watch brands may not be as well-known as their Swiss and German counterparts, but they are gaining popularity in the international market. With a strong line-up of watch brands, Sweden is quickly becoming a hot-spot for watch design. Some of the top Swedish watch brands include BOOM, Bravur, and GoS, each with their own unique Scandinavian legacies.

In this article, we will take a closer look at the top Swedish watch brands that have at least some part of their manufacturing in Sweden. From modular and component-flexible styles to retro sensibilities with a modern twist, these brands are sure to impress even the most discerning watch enthusiasts.

Key Takeaways

  • Sweden has a strong line-up of watch brands that are gaining international recognition.
  • BOOM, Bravur, and GoS are just a few of the top Swedish watch brands that are making a name for themselves in the industry.
  • These brands offer unique designs that showcase their Scandinavian heritage and are worth checking out for any watch enthusiast.

The Top Swedish Watch Brands


BOOM is a Swedish watch brand that offers consumers a fun and interactive way to assemble their watches. Niklas Dahlgren, the founder of BOOM, created a system that allows customers to choose separate parts like dials, cases, bezels, and straps to build their own unique watches. BOOM watches are basic quartz watches that come in two sizes and are not high horology, but they are definitely fun and fashionable watches. BOOM’s BOOM BOX idea is a unique way to present all the pieces of the watch/es you have created.

Bravur Watches

Bravur is a Swedish watch brand founded by Magnus Appelryd and Johan Sahlin in 2011 in Stockholm. The brand focuses on three main principles: Great Design, High Quality, and Urban Lifestyle Sensibility. Bravur offers both quartz and automatic watches with a clean and elegant style, a touch retro (at least in the automatic line) and full of Scandinavian minimalism. The 39mm Scandinavia Automatic in Midnight Blue is a handsome watch that sports a Swiss movement (a Sellita SW300-1 that is 3.60mm thick), gold applied indexes and hands, sapphire crystal, and is hand made to order in Bastad, Sweden.

Daniel Wellington

Daniel Wellington is a Swedish watch brand that offers a very specific design for its watches. The watches are clean, thin, and elegant, held in place by an old-fashioned NATO wristband (made from nylon). Founder Filip Tysander got the inspiration to start a watch brand after meeting an old-school English gentleman by the name of Daniel Wellington. Filip liked Mr. Wellington’s relaxed and gentleman-like style, and especially his NATO wristband! An idea was born… Daniel Wellington offers other types of bands, from leather to metal. Prices range from $100 to $300 and are plentiful on Amazon.

Epoch Stockholm

Epoch Stockholm is a Swedish watch brand founded in 2001 by the founders of Sjöö Sandström, Mikael Sandström, and Christer Sjöö. The brand focuses on making quality timepieces at a lower price than Sjöö Sandström watches, which had price tags in the $3000 to $8000 range. Epoch watches sell for around $600-$1500+. The watches have an elegant design, the careful selection of Swiss movements, and solid craftsmanship. Epoch manufactures both men’s and women’s wristwatches, from their workshop in Tullinge, Stockholm. Currently, they have three lines: the President, First Lady, and Jubilee Gold.

GoS Watches

GoS stands for the partnership between bladesmith Johan Gustafsson and master watchmaker Patrik Sjogren, who was recently awarded membership into the GPHG Academy. This unique partnership resulted in an amazing line of handforged Damascus steel cased watches. Each watch from GoS is special as the forging process creates one of a kind pattern for the case of each watch. The watches are sporting an automatic Soprod A10 caliber, sapphire glass, and bespoke details, all these little details really make GoS watches really stand out.

Halda Watch Co

Halda Watch Co combines traditional watchmaking with modern technology to make two high-performance timepieces, the Halda Race Pilot and Halda Space Discovery. Both models are based on the idea of an interchangeable head and are manufactured with extreme precision and perfection to meet the extreme demands found in space and on the race track. Each watch comes with two modules and others are available.

Knut Gadd

Knut Gadd is a Swedish watch brand run by the Gadd family in Stockholm Sweden. The men’s watch lines include the Cult Chrono and Decagon which are vintage-inspired, sophisticated, and unique. They also have two women’s lines, the Hexagon and Octagon. All of Knut Gadd’s watches have quartz movements and hover in the 200 euro range.

Larsson & Jennings

Larsson & Jennings is another mass-produced Swedish watch company very similar to Daniel Wellington. The brand features thin watches with clean dials with quartz movements. They’ve created empowering, minimal timepieces and accessories since 2012, combining a modern Swedish design aesthetic, British heritage, and good craftsmanship.

Maen Watches

Maen watches use only Swiss made movements in all four lines of their men’s watches, the Skymaster and Hudson automatics and the Manhattan and Brooklyn quartz models. All have a clean and elegant look and feel. Based out of Stockholm the watches run from 200 to just under 800 euros.

Miró Watches

Miró Watches is a Swedish watch brand that offers clean, simplistic, and elegant watches topped off with a leather strap. Founded in late 2012, Miró Watches is one of the newest players in the watchmaking world

Other Interesting Brands

If you know of a brand that should be included, leave a comment to let the team know. Check out our list of the best Scandinavian watch brands for more options.

Frequently Asked Questions

What are some popular Swedish watch brands?

Swedish watch brands have been gaining popularity in recent years, and some of the most popular ones include Bravur, TID Watches, VERK, GoS, and Triwa. Each brand has its unique style and features, catering to different tastes and preferences.

What sets Swedish watches apart from other brands?

Swedish watches are known for their minimalist designs, high-quality materials, and attention to detail. They are often made with sustainable and eco-friendly materials, making them a popular choice for those who value sustainability and ethical production.

How do Bravur and VERK watches compare to other Swedish watch brands?

Bravur and VERK are both popular Swedish watch brands that offer unique designs and high-quality materials. Bravur watches are known for their classic and timeless designs, while VERK watches are more modern and edgy. Both brands are popular among watch enthusiasts and offer excellent value for their price.

What are some luxury Swedish watch brands?

Swedish watch brands are not just limited to affordable options, and there are also several luxury Swedish watch brands. Some of the most notable ones include Gustafsson & Sjögren, Sjöö Sandström, and Patrik Sjögren. These brands offer high-end watches with unique designs and exceptional craftsmanship.

Are TID watches worth the investment?

TID Watches are known for their minimalist designs and high-quality materials, making them a popular choice for those who value simplicity and sustainability. While they are not the most expensive watches on the market, they are still an investment. Whether they are worth the investment depends on your personal preferences and budget.

Where are GoS watches made?

GoS watches are made in the Swedish town of Linköping, where the brand was founded. The watches are known for their unique designs and exceptional craftsmanship, making them a popular choice among watch enthusiasts around the world.

Verrien | 7 Swedish Watch Brands You Need to Know About

By Rose Spencer

Rose is an experienced writer and a watch seller, making use of pop-up shops space. She got into watches thanks to her granddad, who introduced her to the wonderful world of watches. Two of them still collect watches together, and Rose is always on the lookout for rare watches (and colorful) varieties.

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