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Verrien | Austrian Watch Brands: Discover the Best Timepieces from the Heart of Europe

If you’re looking for unique and high-quality watches, you might want to check out the top 10 Austrian watch brands. Despite being a small country with only around 9 million inhabitants, Austria has managed to produce some remarkable timepieces. It’s interesting to note that Austria borders two of the world’s horological superpowers, Switzerland and Germany, yet it has only 10 watch companies.

In this article, we’ll introduce you to the top 10 Austrian watch brands that are worth checking out. From Habring² to Remus, we’ll provide you with a brief overview of each brand and their standout features. So, if you’re a watch enthusiast or simply curious about Austrian horology, keep reading!

Key Takeaways

  • Austria has only 10 watch brands despite bordering two horological superpowers, Switzerland and Germany.
  • The top 10 Austrian watch brands offer unique and high-quality timepieces.
  • From Habring² to Remus, each brand has its standout features that make it worth exploring.

The Top 10 Austrian Watch Brands


Habring² is an independent watch manufacturer that produces handcrafted mechanical timepieces with a focus on reliability. The company was started in 2004 by husband and wife team, Maria Kristina and Richard Habring, in Völkermarkt, a small town in southern Austria. The brand produces around 200 watches per year, and movements are made in-house. The Habring² Doppel 3 is one of their most notable models.

Carl Suchy & Söhne

Carl Suchy & Söhne is a watch brand that was founded in Prague in 1822. After closing down business at the end of WW1 in 1918, the brand was revived in 2016 by master watchmaker Marc Jenni. The headquarters were moved to Vienna, Austria. The watches are designed in Austria, but they’re manufactured in La Chaux-de-Fonds in Switzerland. The brand only has one model on the market so far, the handcrafted Waltz N°1, which has a minimalist design and an automatic movement. It’s available in five color combinations.

Jacques Lemans

Jacques Lemans is a family-owned business that was founded in St. Veit an der Glan in 1975 by brothers Alfred and Norbert Riedl. The brand has 600 different watch models in the lineup and also owns and operates two other watch brands, Pierre Petit and Alpha Saphir. Jacques Lemans caters to both men and women, and their watches are analog, stylish, and affordable. One of their notable models is the Jacques Lemans Porto Sport.

Pierre Petit

Pierre Petit is a mid-priced quality timepiece brand for both men and women. The brand was formerly a French watch brand but was acquired by the Jacques Lemans Group in 2011 and is now owned and headquartered in Austria. The watches are stylish and resemble timepieces made by Jacques Lemans. One of their notable models is the Pierre Petit Men’s P-793B Le Mans Rose Gold.

Alpha Saphir

Alpha Saphir is a watch brand that was launched in 1999 by Jacques Lemans. They make cheap watches in a variety of styles, but not much information is available regarding the brand.


LAKS is a watch brand that was founded by designer Lucas Alexander Karl Scheybal (LAKS) in 1986. Based in Vienna, LAKS has three groups of affordable Austrian watches in their portfolio – Classic, Art, and Watch2Pay. Most interesting is LAKS Watch2Pay, which is an analog wristwatch that uses NFC technology to enable contactless payments through a Mastercard SIM. You can even use it to withdraw money from ATMs.


UniversalTime is a travel-inspired watch brand based in the town of Wels in Upper Austria. They make affordable minimalist watches in the €80-€100 price range and also make bracelets. One of their notable models is the UniversalTime Classic New York.

Montre Exacte

Montre Exacte is a watch brand that was founded in 2011 by Christian Umscheid in the small town of Poysdorf. They produce high-precision mechanical watches and have two models available, Weinsviertel N°1 and Weinsviertel N°2. They have in-house movements and a clean modern design. The price of their watches is €8360.


Normalzeit is a watch brand that was created by watch designer Fredi Brodmann together with the Lichterloh Gallery to celebrate the iconic Vienna City Cube Clock. Normalzeit offers two collections of wristwatches – NZ Limited Edition and NZ Red 36 Open Edition. The slightly more expensive NZ Limited Edition is equipped with sapphire crystal and an automatic movement from SEIKO.


Remus Sport Exhausts is a brand that makes sport exhaust systems for cars and motorcycles, but they also make clothes, bags, stickers, and other types of accessories, including watches. Their most expensive watch is the Remus Le Mans 800, which is priced at €1145. However, there’s no information regarding movement, crystal, or other important specifications.

Frequently Asked Questions

What are some popular Austrian watch brands?

Austria has a rich history of watchmaking and has produced several popular watch brands. Some of the most well-known Austrian watch brands include Jacques Lemans, Habring², LAKS, and Pierre Petit. These brands are known for their high-quality craftsmanship, unique designs, and precision timekeeping.

What makes Austrian watches unique?

Austrian watches are known for their unique designs, high-quality materials, and precision timekeeping. Many Austrian watch brands emphasize traditional watchmaking techniques and use high-quality materials such as stainless steel, sapphire crystal, and leather. Austrian watches also often feature distinctive designs, such as the use of unusual dial layouts or colorful accents.

Can you recommend any affordable Austrian watch brands?

If you’re looking for an affordable Austrian watch brand, consider checking out LAKS or Montre Exacte. These brands offer high-quality timepieces at relatively affordable prices, making them a great choice for those on a budget.

What are some high-end Austrian watch brands?

For those looking for a luxury timepiece, some of the top high-end Austrian watch brands include Jacques Lemans, Habring², and Alpha Saphir. These brands are known for their exquisite craftsmanship and use of high-quality materials, such as precious metals and diamonds.

How do Austrian watch brands compare to Swiss and German watch brands?

While Swiss and German watch brands are often considered the gold standard in the watchmaking industry, Austrian watch brands have gained a reputation for their unique designs and high-quality craftsmanship. While Swiss and German watches may be more well-known, Austrian watches offer a unique alternative for those looking for something different.

Are there any notable collaborations between Austrian watch brands and other companies?

Yes, there have been several notable collaborations between Austrian watch brands and other companies. For example, Jacques Lemans has collaborated with the UEFA Champions League to create a line of watches inspired by the popular soccer tournament. Additionally, Habring² has collaborated with the Austrian Space Forum to create a limited-edition watch designed for space exploration.

Verrien | Austrian Watch Brands: Discover the Best Timepieces from the Heart of Europe

By Rose Spencer

Rose is an experienced writer and a watch seller, making use of pop-up shops space. She got into watches thanks to her granddad, who introduced her to the wonderful world of watches. Two of them still collect watches together, and Rose is always on the lookout for rare watches (and colorful) varieties.

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