Swiss PREMIUM watch brand Rado has opened its first UK boutique on Merry Hill. The brand, long associated with Ernest Jones, is known in the watchmaking world for its innovative use of quality materials, from ceramic and stainless steel to sapphire crystals and diamonds.

The new boutique in the lower Merry Hill shopping center next to Ernest Jones offers a selection of Rado’s men’s and women’s designer, sports, and automatic collections.

Adrian Bosshard, CEO of Rado, said: “Rado is known for using the highest quality materials to create an incredible variety of premium timepieces. We are certain that our

Merry Hill customers will be delighted to experience our outstanding products in such a warm and welcoming environment.”Jonathan Poole, Director of Merry Hill Center added: “We are delighted that the first Rado store in the UK is opening in Merry Hill.

“Rado joins an ever-growing array of new stores opening in the city center, expanding the luxury, fashion, and jewelry choices for our visitors.”