Hugo Boss, a German luxury brand, is all set to embrace the new brand world, which will astonish each and every stylish fashionista in the Philippines.

With the launch of HUGO and BOSS, two strong brands that are clearly distinguished by their fashionable style but meet the same high standards of quality and fit, innovation, and sustainability, HUGO BOSS is looking into the future in the Philippines after its major brand overhaul in 2022.
“HUGO BOSS is ushering in a new era targeting the new and younger groups and turning them into fans of our brands,” says actress and influencer Yana Fuentes in Hugo Watch. According to Judith Staples, Head of Marketing, Fashion and Lifestyle Brands at Lucerne Group, “With HUGO and BOSS, we want to be more personal, emotive, and relevant, which will help us connect to the new generation of trendy and stylish Filipinos.”

The smartest possible scenario with HUGO and Chief

The two brands will embrace a new, current brand personality zeroed in on more youthful Pinoy fashionistas. While remaining true to the brand’s codes of dressing excellence, the entire collection design, store concepts, and omnichannel brand experience will be centered on a more playful and casual aesthetic.

Hugo, the young, progressive Generation Z, can be found on one side. HUGO encourages young generations to go their own way and set trends rather than following them. HUGO is a symbol of individuality and self-expression for young people, allowing them to dress in ways that reflect who they are.

The brand’s new boldness is reflected in the authentic and unconventional styles in the new HUGO collection. The authentic HUGO DNA is highlighted by a daring mix of contemporary and commercial pieces.
Toning it down would be best – Anthony Suntay demonstrates that straightforwardness is key in this staggering shot of his Hugo watch.

BOSS, on the other hand, targets millennials who are ready to take on the world and are both successful and trendy. BOSS is all about pursuing one’s dreams, discovering one’s purpose, and being one’s own person. Being able to wear BOSS inspires one to live their life in their own way: that everyone can be a Chief.

The new BOSS logo stands for boldness and advancement. BOSS maintains its high standards of fashion when speaking to the younger generation. It is more contemporary, modern, and influential than ever before.

With this new brand development, HUGO BOSS recently launched its Spring/Summer 2023 collection under the HUGO brand to delight the fashion senses of younger Generation Z Filipinos.

The new timepiece collection, which features eight watches for the younger market that will enable them to express their personality, aligns with HUGO’s consistent support for self-expression and individuality.

Hugo Watches’ #Shill is an innovative, eye-catching three-hand timepiece with an angular cushion-shaped case that challenges the status quo. A minimalist dial is surrounded by a stamped-up reflector ring on this edgy watch with strong Gen Z appeal. It can be worn with a link bracelet or a logo-embossed leather strap. This unusual design emphasizes HUGO’s mission to lead rather than follow and is available in monochrome and contrasting color combinations.

#IMPRESS FOR HIM is for you if you are sporty and lean toward fashionable streetwear fashion. With the #IMPRESS FOR HIM, a sporty multifunction with a streetwear feel, HUGO rethinks racing watches for a new generation. The design’s highlights include a distinctive bezel with a knurled texture and four stations, as well as three super-matte sub-eyes on the circular brushed dial that are linked together. This striking timepiece, which can be worn with a link bracelet or a leather strap, has a stamped-down number 12 and stamped-up indexes, which give it a final touch of dimension.

The on-trend diving watch silhouette gets the HUGO treatment with #VISIT, an easy-to-wear three-hand men’s watch. This bold watch has a sunray dial with oversized stamped-up indexes and a distinctive textured bezel with etched, ink-filled details for a cool and contemporary look. With a link bracelet or stitched leather strap, you can customize the eye-catching design with a color combination and a dial with a gradient finish.

#RUN The HUGO #RUN is a striking watch that introduces urban-inspired details to a traditional silhouette. The classic multifunction is reinterpreted with a streetwear twist in the HUGO #RUN. The textured dial, which is detailed with day and date sub-eyes in a bold, industrial design, is complemented by a clean case with pushers and crown protection. “Friday” at 12 o’clock on the day sub-eye carries more signature HUGO DNA to this watch, fitted with a decision of sewed cowhide tie or cross section wristband.

The HUGO #CATCH is a stylish and adaptable timepiece that can be worn every day. It is youthful, fun, and simple to wear. The unisex model has a lightweight case, a stainless-steel bezel, and a silicon strap that can be printed with the HUGO logo if desired. The dial features the striking new squared HUGO logo. Differentiating lists and ink-filled subtleties on the bezel balance the moderate feel of this three-hand watch, presented in a decision of strong tones.

The innovative #INTENSE, a multifunction watch with a cushion-shaped case that makes a statement, is the brainchild of #INTENSE HUGO Watches. This contemporary watch includes a blend of brushed and cleaned gets done and is gotten with a striking chain arm band in a selection of varieties. The fashion-forward design is made for every HUGO woman who goes her own way in style and features three diamond-cut matte sub-eyes on a beautiful textured sunray dial.

#IMPRESS FOR HER The HUGO woman makes a sporty statement with the #IMPRESS FOR HER multifunction bracelet, which is simple but striking. The point of convergence of the plan is its unmistakable bezel with a knurled surface and itemized with four stations. The circular brushed dial is contrasted by three super-matte sub-eyes that are interconnected. A stamped-down number 12 and stamped-up indexes add additional dimension. Color combinations that are both traditional and current are available for this bold timepiece.

The highlight of the #SHOW, a three-hand timepiece from HUGO Watches with a clean and straightforward design that is appropriate for use on a daily basis, is the sunray dial that features an all-over etched pattern of the company’s logo. This versatile watch has the HUGO logo at three o’clock and no indexes to emphasize the watch’s bold branding on the face. The #SHOW, which is adorned with a three-link bracelet available in a variety of colors, has polished hands that contribute to its chic appearance.

No matter what your style inclination, HUGO has everything for you. With tailored pieces from HUGO, you can update your wardrobe to make it more sophisticated and up-to-date.

The following WRIST_POD stores carry the fashionable HUGO watches: San Lazaro, Fairview, East Ortigas, and Robinson’s Ermita

At the following CHRONOS locations, take a look at the exquisite BOSS watches: KCC Zamboanga, EVIA Lifestyle Center, Lanang, Megamall, North Edsa, Southmall, and S-Maison are all nearby. Additionally, you can find them at a few WRIST_POD stores in Dasmarias, Davao, Legazpi, Pampanga, Tagaytay, and Cagayan De Oro, as well as at a few SWISS GEAR stores in Cebu and the Greenbelt 1 branch.