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Verrien | Socially conscious luxury watch company building a library in Nigeria

Two young businesspeople are giving back to their communities by harnessing their love of timepieces. Their business expands access to high-end timepieces at reasonable prices while giving 10% of each sale to charity.

Ben Iroala and Drew Mutale, the creators of Asorock Watches, think they can reduce the cost of time even if you might not be able to slow it down.

They achieved it with their luxury watch line, producing timepieces for the general public with a level of quality to compete with major brands and unquestionably one of the cheapest watches on the market. According to the creators, it’s about time.

Iroala remarked, “You know, we were browsing online, looking for the next watch to buy, and then we realized, like, yo, we don’t have the money for these watches that we had our eyes on.

The best friends and self-described watch fanatics started their search back in 2016, while they were still enrolled as University of Illinois at Chicago students.

As a result of our investigation, we learned that the selling price of a luxury watch brand maybe 10 to 40 times greater than the cost of manufacture, according to Iroala.

The buddies initially simply wanted to create timepieces for their own use.

Iroala said, “But then, you know, realizing that there are other people out there like us who, you know, are looking for a high-end watch brand but don’t want to pay the high retail markup of the popular name brands.”

The underlying significance behind their name. Iroala and Mutale hope to utilize Asorock Watches to build a connection between their life in Chicago and their African ancestry by drawing inspiration from the well-known Aso rock in Nigeria.

We provide 10% of those sales to charitable organizations in America, Chicago, and Africa, according to Iroala.

A corporate corporation cannot exist there without exhibiting some degree of social responsibility, according to Mutale.

Iroala explained that the money will be used to construct an African library.

The land in Nigeria has already been acquired by them.

“If you feed someone today, they’ll go hungry tomorrow. But if you give someone the right education now, they’ll be able to fish for themselves tomorrow, according to Iroala.

“Just giving people that level of access; you know, it could be 500 kids or a thousand kids, you never know who will come out of that batch,” Mutale added.

Our mission statement basically states that we want to use the money we make from selling watches to support our neighborhood. Therefore, we frequently claim that we are more than just a high-end watch company, Iroala stated.

On their website, Asorock lists all the organizations they support, so keep an eye out for any new releases from them.

Verrien | Socially conscious luxury watch company building a library in Nigeria

By Rose Spencer

Rose is an experienced writer and a watch seller, making use of pop-up shops space. She got into watches thanks to her granddad, who introduced her to the wonderful world of watches. Two of them still collect watches together, and Rose is always on the lookout for rare watches (and colorful) varieties.

Verrien, 667 Madison Ave, New York, NY 10065, United States, 845-548-5583