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Verrien | Top 10 Swiss Watch Brands You Need to Know

If you’re a fan of luxury watches, then you know that Switzerland is the place to be. The small Alpine country has long been known for its incredible watch industry, and it’s home to some of the most prestigious watch brands in the world. In fact, almost all of the famous watch brands you’ve heard of are manufactured in Switzerland, making it the undefeated champion when it comes to high-end chronograph watches.

In this article, we’ll introduce you to the top 10 best Swiss watch brands that are worth your investment. We’ll also share some more Swiss watch brands that we love, and explain why people can’t get enough of Swiss watches. Whether you’re a seasoned collector or a newcomer to the world of luxury watches, you’re sure to find something that catches your eye.

Key Takeaways

The Top 10 Best Swiss Watch Brands

1. Omega

Omega is a Swiss watch brand that was founded in 1848 by Louis Brandt. The brand has created many wonderful timepieces over the years, and it has become an internationally recognized brand for good reasons. The two most popular models are the Speedmaster and the Seamaster.

Why Omega is a Great Brand

  • The first watch on the Moon, worn by astronaut Buzz Aldrin, was an Omega Speedmaster. The reason was that the National Aeronautics and Space Administration (NASA) selected Omega as their provider of watches.
  • James Bond wears an Omega watch since 1995.
  • The Olympic Games have used Omega watches since 1932.
  • Both British and American armed forces used Omega watches during World War 1.

Models usually cost a few thousand dollars which is expensive but not super expensive. Considering the incredibly high quality and the stylish design you get for your money, they are a great buy.

2. Rolex

Rolex is considered as one of the world’s most prestigious watch brands. Wearing a Rolex signals that the bearer is rich and successful and has a taste for luxurious items. Rolex SA was founded in England in 1905 – by Alfred Davis and Hans Wilsdorf – before moving its operations to Switzerland in 1919. Since then, Rolex has positioned itself as one of the best Swiss watch brands, if not the best.

Why Rolex is a Great Brand

  • The combination of extreme quality, a high price, and new inventions (such as the world’s first waterproof wristwatch), has secured a reputation of luxury, quality, success, and adventure.
  • Prices are very high, but you get a watch that will last more than a lifetime, while preserving its value at the same time. A good investment!

3. Patek Philippe

Patek Philippe & Co was founded in 1851 by Antoni Patek and Adrien Philippe – one Polish and one French watchmaker joining forces to create elegant watches of the highest quality. After innovations such as the perpetual calendar and the minute repeater, and a constant effort for perfection, Patek Philippe timepieces are now considered by connoisseurs to be among the very best in the entire industry.

Why Patek Philippe is a Great Brand

  • Prices reflect their impeccable reputation with prices starting at $10,000 (ouch!). In fact, the most expensive watch ever sold at auction was manufactured by Patek Philippe. It was sold at Sotheby’s in 2014 for a staggering $24 million!

4. Longines

Compagnie des Montres Longines has a long and proud history. Founded already in 1832 by Auguste Agassiz, Longines is a well-known brand all around the globe. Especially in the world of sport where they have developed connections and cooperations with several different sports. It all started when they provided timekeeping for the first Olympic Games in 1896.

Why Longines is a Great Brand

  • Although cheaper than most of its competitors on this list of Swiss watch brands, Longines has not compromised on the level of quality. Together with beautiful design, we consider Longines watches to be of very good value for money. Prices are in the $1,000 – $4,000 range. Affordable but elegant!

5. Tissot

The story of Tissot SA started in 1853 when Charles-Félicien Tissot and his son Charles-Émile decided to set up shop in the small Swiss city of Le Locle. They got off to a great start by introducing the world’s first mass-produced pocket watch right away.

Why Tissot is a Great Brand

  • Being the official timekeeper for the world championships in ice hockey (along with a bunch of other sports as well), Tissot has worked hard to target athletes and sports lovers around the world.
  • With an average price tag of only a few hundred dollars, Tissot timepieces offer affordable quality for the wider audience.

6. TAG Heuer

TAG Heuer SA began operations in 1865 under the name Uhrenmanufaktur Heuer AG, and received its current name TAG Heuer as late as 1985 when they were purchased by the TAG Group.

Why TAG Heuer is a Great Brand

  • With its masculine design and close links to the world of sports – official timekeeper for three Olympic Games and for the Formula One world championships – TAG Heuer watches have their appeal to customers that are living an active lifestyle and with a desire for all things macho.
  • Price tags range from just under $1,000 to $4,000.

7. Breitling

Breitling SA has targeted two special markets; aviation and diving. With features like

More Swiss Watch Brands We Love


If you’re looking for a Swiss watch brand with a rich history, Mondaine Watch Ltd. is worth checking out. Established in 1951, Mondaine is best known for their iconic Swiss Railway watch, which has been produced since 1986 as both a wristwatch and a clock. This brand also made it onto our list of affordable ladies watch brands. If you’re interested in getting your hands on one of their classic watches, they are available on Amazon.

There’s a Reason People Love Swiss Watch Brands

You’ll find that Swiss watch brands are highly sought after by collectors and enthusiasts alike. This is because the top 10 Swiss watch brands offer a range of styles and features, from classic designs to cutting-edge technology. Whether you’re looking for a watch that can withstand extreme conditions, a sophisticated dress watch, or a timepiece that combines both form and function, the top Swiss watch brands have got you covered. So, if you’re looking for a high-quality timepiece, you can’t go wrong with a Swiss watch brand. And if you’re looking for something a little different, check out our list of Italian watch brands for more inspiration.

Frequently Asked Questions

What are the top 10 Swiss watch brands of 2023?

Switzerland is known for its watchmaking excellence, and many Swiss watch brands have a reputation for quality and precision. The top 10 Swiss watch brands of 2023 are:

  1. Rolex
  2. Omega
  3. Patek Philippe
  4. Audemars Piguet
  5. Hublot
  6. Blancpain
  7. Jaeger-LeCoultre
  8. IWC Schaffhausen
  9. Breitling
  10. TAG Heuer

What are the most expensive Swiss watch brands?

Swiss watch brands are known for their luxury and high prices. The most expensive Swiss watch brands are:

  1. Patek Philippe
  2. Vacheron Constantin
  3. Audemars Piguet
  4. Breguet
  5. Jaeger-LeCoultre
  6. Blancpain
  7. Ulysse Nardin
  8. Girard-Perregaux
  9. Piaget
  10. Rolex

Which are the best Swiss watch brands at each price point?

Swiss watch brands offer a wide range of prices, from a few hundred dollars to hundreds of thousands of dollars. Here are some of the best Swiss watch brands at each price point:

  • Under $500: Swatch, Tissot, Hamilton
  • $500 – $1,000: Longines, Certina, Frederique Constant
  • $1,000 – $5,000: Omega, Breitling, TAG Heuer
  • $5,000 – $10,000: Rolex, Jaeger-LeCoultre, IWC Schaffhausen
  • $10,000 and above: Patek Philippe, Audemars Piguet, Vacheron Constantin

How are Swiss watch brands ranked?

Swiss watch brands are ranked based on various factors, including brand reputation, quality, innovation, and sales. Some of the most popular rankings include the Swiss Watch Industry Report, the Morgan Stanley Luxury Goods Report, and the Chrono24 Watch Collection Report.

What are the top 15 most recognizable Swiss watch brands?

Swiss watch brands are known for their quality, precision, and luxury. The top 15 most recognizable Swiss watch brands are:

  1. Rolex
  2. Omega
  3. TAG Heuer
  4. Breitling
  5. Longines
  6. Tissot
  7. IWC Schaffhausen
  8. Jaeger-LeCoultre
  9. Baume & Mercier
  10. Zenith
  11. Cartier
  12. Patek Philippe
  13. Audemars Piguet
  14. Blancpain
  15. Vacheron Constantin

What are the best luxury Swiss watch brands?

Swiss watch brands are known for their luxury and high prices. The best luxury Swiss watch brands are:

  1. Patek Philippe
  2. Vacheron Constantin
  3. Audemars Piguet
  4. Breguet
  5. Jaeger-LeCoultre
  6. Blancpain
  7. Ulysse Nardin
  8. Girard-Perregaux
  9. Piaget
  10. Rolex
Verrien | Top 10 Swiss Watch Brands You Need to Know

By Rose Spencer

Rose is an experienced writer and a watch seller, making use of pop-up shops space. She got into watches thanks to her granddad, who introduced her to the wonderful world of watches. Two of them still collect watches together, and Rose is always on the lookout for rare watches (and colorful) varieties.

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